Convince Your Boss that 508 Compliance is Necessary

You understand that accessibility and Section 508 compliance are essential for your website. The problem? You’re not the decision-maker at your company.

Help your boss see that increasing your website’s accessibly isn’t just the right thing to do: it’s also great for your bottom line.

If your website is not accessible:

You’re missing out on the purchasing power of people with disabilities.

  • Nearly 20% of Americans have a disability.
  • 54% of adults with a disability use the internet.
  • They represent a $247 billion disposable income.

You’re missing out on loyalty from people with disabilities—as well as their friends and family members.

  • Almost 21 million families have at least one member with a disability.
  • 62% of people with disabilities say they are likely to do business with companies that have a commitment to diversity and equal treatment of employees.
  • The friends and families of people with disabilities have a disposable income of $2.4 trillion.

You’re missing out on more people than you think.

  • 9% of adults say they have serious difficulty hearing.
  • 7% of adults say they are blind or have serious difficulty seeing.
  • 2% of adults say they have a disability or illness that makes it difficult or impossible to use the internet.

National Association of Social Workers
U.S. Department of Justice
Witeck Communication
Pew Research Internet Project
Think Beyond the Label